The advantages and disadvantage

The advantages and disadvantage

Online Marketing refers to marketing of your product or service on the internet. Internet Marketing enables you to market your goods and services online at a fraction of the price of traditional advertising.

Online Marketing includes development of a strategy acceptable to your websiste to promote your company on the internet. It binds together creative and technical facets of the internet including development, layout, ad and sale.

Online Marketing includes distinct business models.

A few of the processes of Online Marketing are:

Banner Ad placement

Internet search engine placement

Email newsletters

Link building

Post entry

Affiliate Marketing

On-Line direct selling

Pay-per-click marketing

On-Line seo st albans Public Relations

Online Marketing is the buzz word today. It's many advantages.

One to one approach- The consumer that is targeted is browsing so the promotional message reaches him. This is used in search engine Marketing where ads are derived from internet search engine results.

Cater to interests that are special - geo-marketing and Online Marketing is a type of Marketing that appeals to special interests and tastes rather than the usual comprehensive demographic. Online marketers can cater to markets segmented according to age, sex, geography and other general variables by advertising in special sites.

Geo- marketing: You can deliver different content based on geographical location, IP address, ISP of the consumer.

Distinct content by choice- The customer can exercise her or his range of advice

Relatively cheap- Online Advertising prices minimal compared to other media like TV and print. There is no need to invest on premises that are physical. It includes a portion of the marketing budget that is traditional.

Global business-

Measuring statistics is easy -Nearly all aspects of online Marketing plan can be traced, measured and analyzed. Advertisers pay-per activity or pay per play, can utilize various means like Pay per impression, Pay per click.

Liability- Website Marketing vests advertisers using a greater degree of accountability.

In spite of those advantages not all companies are oriented due to the following disadvantages:

You can get involved in illegal or unethical practices. Another disadvantage is the fact that sometime company is such that it needs a physical demonstration and has to be tangible to the consumer. Or you may be targeting a consumer who is not computer savvy. Also, many customers won't be comfortable doing online transactions with their bank card.

But Online Marketing is an idea that is popular and occurring. Most customers browse the Internet to find what they desire before they see a shop. Out of all local company investigations, users' search is followed up by 86% of they having a phone call or a visit to the store. Hence the need for Online Marketing.